festival of arts & pageant of masters

2025 marketing campaign

Overview

Scout’s always come back! — and this has never been more true. Revealed on October 24, 2024, Scout Motors introduced the next era of their iconic vehicles with two new EVs. Like their vehicles, the reveal presentation had to be iconic, yet with a balance ruggedness, ingenuity and class. So we collaborated with our friends at New Moon to develop a 45 minute livestream from a sunlit hill in Franklin, Tennessee.

We brought out some fun toys for this one. On the ground, we had 5 cameras — 3 Sony FX9’s (2 on steadicam rigs), 1 Sony Venice 2 on an Agito robot and a remotely controlled Sony FR7 PTZ camera mounted on a truss tower. Back in video village, we had a customized Flypack managing the live cut and stream. It was challenge to bring all of this up to a hilltop in Tennessee, but the reward was a great and flawless show for a great product and client.

The Brief

  • Produce a livestream from a remote hilltop in Franklin, Tennessee.

  • Produce all graphic materials for the livestream — Providing motion graphics guidance to a developing brand.

  • Produce a :120 recap video of the presentation within days of the livestream to be hosted on Scoutmotors.com

Full livestream

“reveal” recap

More made things