festival of arts & pageant of masters
2025/26 marketing campaign
Overview
For decades, the Laguna Beach Festival of Arts has been an annual event beloved by many. In 2024, we started a campaign to attract a fresh new audience to the festival. We wanted to make something energetic and youthful that could highlight the different kinds of festival goers and experiences, such as a romantic date night, an art collecting couple on a mission, and a group of friends enjoying the festival.
The Brief
Reinvigorate the Festival of Art’s and Pageant of Master’s marketing with a contemporary approach at the creative and cinematic visuals.
Produce “hero” commercials for both the Festival and Pageant.
Produce a Volunteer video to showcase the amount of people that it takes to produce the festival.
Produce an Artist Video that showcases the amazing talent at the Festival and positions it as a premium art exhibit and expereience.
festival of arts
“every moment, a masterpiece”
A new, modern and youthful take on the Festival of Arts.
Pageant of masters
“every summer”
An exciting commercial for one of Orange County’s most beloved and longest running experiences.
plan a night out at the pageant of masters
A BTB sales video to promote the Pageant of Masters as a premiere group experience.
Volunteers make the festival go round
Every year, 100’s of volunteers contribute their time to make the Festival of Arts and Pageant of Masters come to life. Here, we highlight a few of them.
the magic of the festival of arts artists
The Festival of Arts is a premiere, juried art show. Over 200 of Orange County’s best artists are selected to participate in the juried art show.
