When we were briefed on the Motorola Stylus, we immediately went to the drawing board with developing a concept that leveraged the stylus in a meaningful way. We developed 3 concepts and ultimately landed on a grandfather and grandson building an RC car together and working through the details together.

Filmed on location in Big Bear, CA, we filmed 3 spots and 3 devices in the same day. It was a whirlwind, but a fun one.