UCI

“The Power of I”

Project overview

UCI enlisted our expertise to craft a campaign that celebrated the essence of the university, focusing on the pivotal ‘I’ in UCI. Rather than adopting a conventional approach centered solely on the institution itself, we sought inspiration from its vibrant student community.
In a month-long endeavor, we engaged with students to unearth what distinguishes the UCI student body. Through insightful interviews, we discovered an array of unique perspectives and passions, yet a common thread emerged – an insatiable thirst for knowledge and an unwavering self-belief. This became our foundation.
Drawing from this rich tapestry of diversity, we meticulously selected students representing various demographics and academic disciplines to embody the collective spirit of the university. Over a span of three days, we meticulously captured their stories, crafting a compelling hero video and engaging social content.
Following the campaign’s launch, UCI experienced a remarkable 12% surge in enrollment. While we humbly acknowledge our contribution, we take pride in knowing that our campaign resonated deeply, fostering a connection that inspired prospective students to join the UCI community.

St. Joseph Hospital

“Leading the way, anything is possible”

Project Overview

We partnered with St. Joseph Hospital on a transformative campaign spotlighting the human stories behind the esteemed medical institution. Setting up a backdrop in front of the hospital itself, we provided a platform for doctors to candidly share their personal experiences over the span of two immersive days. Embracing spontaneity, our only directive was a thought-provoking prompt: ‘What if...’
Fueled by this open-ended question, the physicians of St. Joseph’s offered insightful reflections. From these authentic exchanges, we crafted a campaign that celebrated their perspectives and passions.
Our centerpiece was a captivating hero video, broadcasted to captivated audiences, accompanied by a series of dynamic vignettes tailored for social media. Through this multi-faceted approach, we illuminated the humanity within the medical profession, forging meaningful connections and inspiring engagement across multiple platforms.

Our current reel